The money is on the list
If you had a nickel for every time someone told you, “the money is in the list,” you wouldn’t need to make one because you’d be pretty wealthy by now.
But here you are, attempting to compile that list. Perhaps you’re having difficulty getting started. Maybe you already have some people on your list, but you’re seeking ways to build it even faster. Maybe you’re already a great list builder but always looking for a competitive advantage.
Whatever your issue is, you’ve come to the perfect place. Over the following few minutes, you’ll learn tried-and-true methods for growing your list faster and easier, including a heads-up on a new tool few people know. (Spoiler alert: those who are aware of it adore it.)
Let’s get started…
Create an Unbeatable Lead Magnet
First and foremost, to encourage individuals to join your mailing list, you must give them a compelling incentive. It implies you must give an irresistible lead magnet.
Forget about loading up some dusty, crusty report from your hard drive. You must provide something new. Something thrilling. Something that will pique your prospects’ interest and send them straight to your subscribe button.
You should conduct market research if you don’t know what that is. Examine the best-selling info products in your niche – the products your audience is already purchasing – and produce a better version. If people pay for content on the same topic from others, you can guarantee they’ll be delighted to obtain it for free.
Second, don’t consider your freemium to be worthless. Instead, please treat it with the same respect and care as any of your bought items. Create a professional cover, inside layout, and design, and ensure the material is engaging and high-quality. If you want to, you should be able to sell it quickly.
Now for the following tip…
Get Targeted Visitors
The next step is to ensure that the traffic you’re driving to your lead page is targeted traffic – that is, people who are genuinely interested in what you’re selling on your lead page. Otherwise, you’ll have some disappointing conversions.
One common issue for info product marketers is that they aim too broadly, believing that quantity is superior to quality. That is not how it works.
If you are running a pay-per-click marketing campaign for a lead magnet about organic vegetable farming. You might attract folks not interested in growing vegetables if you bid on broad keywords like “organic gardening.” Instead, if you bid on a general keyword such as “vegetable gardening,” you may get people who aren’t interested in the organic aspect of gardening.
The point is the more specific your ad campaign, the greater the quality of traffic. In this case, you may bid on terms like “organic vegetable gardening tips.” Even better if you can locate a keyword with commercial intent, indicating that you have a buyer on the other end rather than a tire kicker. “Buy an organic vegetable gardening book,” for example.
Next…
Make a Captivating Lead Page
Therefore, you now have an attractive freemium to give your prospects. Now you must develop an enticing lead page that successfully communicates the awesomeness of your lead magnet. This entails concentrating on the advantages of your offer. You must answer the nagging question in your prospect’s mind, “What’s in it for me?”
Your lead page does not have to be lengthy. A benefit-driven title, a phrase or two openers, a bulleted list of benefits, and a call to action should suffice for the short-form copy. Put your intriguing cover image, and you’re done.
All of this, though, must be persuasive. You can’t just plaster a few sentences about your product on your website and expect visitors to click the subscribe button. Your text should pique your prospects’ interest in what you have to offer.
Not sure how to proceed? Then this is another aspect of the process that you should outsource. This is because your lead page can make or break the success of your campaign.
Writing sales copy is not the same as writing a blog post, developing your freemium, or sending an email to your newsletter list. It takes a unique structure and writing style that hits your audience right in the feelings, gets them enthusiastic about achieving fantastic results from using your product, and consumes them to the point where all they can think about is getting their hands on your lead magnet as soon as possible. And if you’re unsure how to elicit the correct emotion to entice them to click on your subscription button, it’s a task for a pro.
When we’re on the subject of lead pages, consider this…
Provide a Lead Magnet Preview
Provide a preview of the free info product you’re giving your prospects in exchange for their email addresses, which nearly no one does.
As previously stated, people produce extremely persuasive text to encourage people to subscribe. But nothing surpasses showing a glimpse of the lead magnet. Individuals can see how entertaining and beneficial your freemium is and will be eager to join your list to read the remainder of your freemium.
Fortunately, there is a straightforward way to accomplish this: utilize FlipGuardian. FlipGuardian is a publishing program that uses animated page turns, sound effects, and other features to provide an exciting reading experience for your prospects. This isn’t your grandfather’s PDF; it’s far better!
This software is unique in that it has a Lead Gate capability. This means you can provide a preview of your lead magnet, and then the software takes emails and other information to add to your list, unlocking the complete product for the user.
The simplest way for me to describe this product is to demonstrate what it does. Check out this example:
Assume you have a similar demo integrated on your lead page. You’ve written all of the engaging material that will have folks excitedly turning through your preview. They’re sucked in. They are amazed by what they are reading. Thus, when they get to the last page of the preview and are asked to join your list to access the complete product, you can bet they’ll be punching in their email address as fast as they can!
This software platform is still relatively new, but those that use it appreciate it, and they love how incorporating a flipbook in their lead pages increases conversions. You can also embed these previews in other areas, such as blog articles, thank you pages, the home page of your website, and so on. Only your imagination limits the possibilities!
Check out this link to learn more and see some additional fantastic demos of what this software can do:
Now for some final ideas…
Conclusion
Building a list today is more complicated than two decades ago since there is so much more “noise” in almost every industry. If you set up a freemium to obtain targeted prospects on your list, you’ll compete with everyone and their brother. And you’ll need a bullhorn to be heard above the din of the market.
A compelling lead magnet is beneficial. A killer lead page with enticing sales text is essential. And using FlipGuardian’s Flip Player to integrate a preview of your lead magnet is a novel and unconventional technique to convince your prospects to drop everything and give you their undivided attention.
Check out all of the demos here to see for yourself how wonderfully FlipGuardian works:
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